How to Use Google Product Listing Ads to Drive High-Spending Buyers to Your Store

Written by Laura Olson

 • 10 min read

Want to bring more high-spending buyers to your online store? You need to get Google Product Listing Ads set up.

And this isn’t just another flaky marketing channel.

In fact, Smart Insights found that Google Shopping now drives more than 75% of retail search ad spend.

But what are they? And how can you use them to send high-spending buyers to your store?

That’s exactly what this post covers. We’ll go into how to set them up step-by-step – and all the key things to know to make them work like gangbusters.

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