2017 Cold Storage Industry Update

3PL cold storage warehouses meet the dynamic, complex requirements when handling & storing perishable foods

What’s Going on in Today’s Cold Storage Warehouse?

Today’s food supply chain is changing.  Consumer tastes, needs and expectations are driving change in numerous directions. Cost concerns, food product safety and traceability are major issues.  In recent years, more manufacturers than ever have chosen to outsource inventory storage to 3PL cold storage warehouses.  Also known as public cold storage warehouses or public refrigerated warehouses, these facilities handle, manage and store inventory for multiple clients, each with their own individual requirements.

The 3PL cold storage industry has experienced significant consolidation and competition for business is fierce. As with other supply chain businesses, efficiency and cost containment are critical concerns.  

us cold storage warehouse capacity infographic

Nearly gone are long term contracts.  Recent years has seen the exodus of many loyal long term customers from public refrigerated warehouses to save money or gain improved customer service.  Today, customers of public refrigerated warehouses tend to be fickle, willing to switch to another 3PL and unwilling to commit to multi-year agreements rather than to partner long term with solution providers.

These tendencies have created some instability in the industry and made 3PL cold storage warehouses less willing to invest in new technologies.  Concern about investment ROI has resulted in a stalemate for some 3PLs, unable to attract and win new clients by providing what they most desire and expect.

Years ago, the business of public refrigerated warehousing was relatively simple.  Pallet-in, pallet-out was the order of the day. Today, 3PL cold storage warehouses are getting pushed from all sides due to workforce shortages, constant need to reduce costs, compete, win and retain customers and meet regulatory requirements.  Now in addition to meeting those challenges, 3PLs need to be able to provide an array of value added services to meet customer needs.

Third Party Logistics Providers and the Refrigerated Warehouse Industry

Outsourcing product handling, management and storage to a third party logistics refrigerated warehouse can simplify matters for manufacturers in addition to reducing cost.  Food shippers are highly cost sensitive as the margins in dealing with food products tend to be slim.  Rising food costs affect everyone, most notably smaller producers and distributors. Shippers tend to be more transaction-oriented and focused on pricing rather than on solutions-oriented partnerships when selecting 3PLs.

More is now expected of 3PLs.  Today, the 3PL cold storage warehouse is expected to take the information on the lot that needs to be shipped, consider the specifications of the retailer and allocate the inventory that meets those requirements without input from the shipper.  Public refrigerated warehouses are expected to assemble perfect orders based on retailer requirements such as pallet height or pallet type and other issues.  3PLs work in an incredibly fast paced, ever-changing and complex world.  Errors in providing these services cost them customers and cause damage to their reputations. The food supply chain is dynamic and complex.  Consumers have become spoiled.  Growing ethnic diversity, new attitudes towards food and health and the e-commerce phenomenon have driven food supply chain companies to stock more types of products, causing added complexity.  Impacted by seasonality, regulations, global conditions and constantly changing consumer tastes, most refrigerated warehouses house a large number of SKUs from a broader range of shippers.

This proliferation of SKUs means that picking efficiency is reduced.  Reduced picking efficiency leads to added costs.

Refrigerated food products by their nature tend to have a shorter shelf life.  Partially because of this, there tends to be smaller orders at greater frequency for refrigerated goods.  For example manufacturers who use dairy products as ingredients in finished goods tend to receive these products several times a week rather than one load of frozen product during a week’s time.  More orders, more complexity-it’s all in a day’s work at a 3PL cold storage warehouse.

3PL Cold Storage Warehouses and Value Added Services

Always eager to reduce costs, manufacturers are outsourcing processes to 3PL refrigerated warehouses that used to go to packagers and other vendors. Having the ability to keep products in bulk as long as possible facilitates reduced inventory levels.  Products can then be packaged to a specific brand name in the necessary quantity and to specific SKU requirements.  Today’s 3PL cold storage warehouse is not the facility of even 10 years ago.  Most are experienced in accommodating a wide variety of customer needs and have added an array of value added services to their repertoire including:
  • Case picking
  • Custom pallet building
  • Postponing food processing for just-in-time fulfillment of special orders
  • High pressure processing (HPP)
  • Preparation of proteins for export
  • High temperature short time heating (HTST)
  • X-ray of product packages
  • Blast freezing
  • Packaging and labeling
  • Technology
  • Product preparation of produce (washing, mixing, etc.)
  • Weighing and pricing
  • Portion packaging
To improve customer retention, 3PL cold storage warehouse operators have had to provide real time information access to their customers.  By tying their customers to technology and using it as a matter of differentiating themselves from other warehouse operators, public refrigerated warehouses have been able to attract and win new business and increase the length of contracts.

If you are a 3PL cold storage warehouse provider, having 3PL billing software that can meet the specific needs of each and every one of your customers is crucial to your success.  Your 3PL billing software need to have the flexibility to bill for every eventuality and contract term.  It also must be able to capture and bill for all the value added services your workforce provides-all in real time.  Wasting time on spreadsheets and manual calculations leads to mistakes and your “leaving money on the table”.

Meeting the needs of a diverse range of customers requires extremely flexible 3PL WMS software, ideally workflow driven.  For the best results, using a WMS that was developed specifically for the cold storage is highly recommended.

Mobile Computers in the Cold Storage Warehouse

Using mobile technology in freezers, cold storage and refrigerated warehouse environments can be challenging.  Dealing with harsh environments is problematic for both people and equipment.

Handheld mobile computers used in cold storage warehouses need to be designed with buttons that are large enough to be felt through work gloves.  Designed to enable the exchange of information in the harshest of environments, mobile computing device touchscreens must be sensitive enough to respond to a gloved touch rather than from that of an uncovered finger.

Mobile computing devices built for cold storage warehouse environments are manufactured with seals that are designed to withstand the temperature change from freezer to ambient conditions, causing condensation to accumulate.  Today, mobile computers that are built for cold, harsh environments include a heat source inside the device to keep the internal temperature from becoming too cold.

Cold temperatures also affect the batteries of barcode scanners and mobile computing devices in handheld and forklift computing devices, electric lift trucks and other equipment.  A 40-50% degradation in the life of a battery can occur from cold temperatures.  How does this impact daily operations?  A battery rated for an 8 hour work cycle in an ambient warehouse environment may only last 4 to 6 hours in cold temperatures.

mobile technology in cold storage warehouse infographic

Refrigerated Warehouses and Automation

Automation in warehouse environments tends to work well when there is a high volume of the same type of product and one manufacturer.  Refrigerated warehouses can be more problematic as changing SKUs and packaging dynamics add complexity to automation.

Automation in cold storage warehouses is more frequently seen in Europe and less often in the U.S. largely due to cost.  European companies adopted automation early because of labor costs and constraints.

Automation is often constrained in 3PL cold storage warehouse environments partially because they service multiple clients within a facility.  Work such as automating pallet movements is sometimes done but picking less than pallet quantities, physically loading outbound trucks and selecting orders is typically not.

One way that automation is being used in cold storage warehouses now is to decouple labor from the necessity of working in a sub-zero environment.  An example of this is the delivery of product from a freezer to warmer environment in preparation for picking.  Some vendors have noticed a trend in the types of doors that are being installed between ambient and cold areas of the warehouse, such as smaller conveyor doors rather than large doors to freezers. 

This potentially can result in significant savings.  Additional changes include the use of “pick tunnels”, warmer spaces used as ancillary areas in which picking is done manually and ergonomically in a more comfortable environment.

Over the past few years, there has been more emphasis on changing the model, an increased focus on specialization in order to justify automation and create more efficient operations.  3PLs are working hand-in-hand to create operations that provide better rates for specific services. In turn, customers are often more inclined to sign longer term agreements.  To do this, often 3PLs determine the commonality and consistency in handling and storage specifications for products then utilize a material handling system around this premise.  This can be useful in attracting clients with the same or similar products to a facility with specialized expertise in handling them.

Summary

The refrigerated warehouse industry has undergone considerable change over the past decade. More manufacturers are choosing to outsource the handling, storage, order fulfillment and shipment of their perishable goods to 3PL cold storage warehouses.  Industry consolidation has reduced the number of operators and several large enterprises tend to dominate the market.

Today, there is a greater burden than ever before on 3PL cold storage warehouse operators.  The increased level of operational complexity, SKU proliferation, retailer requirements and customer demands and expectations present challenges to 3PL cold storage operators.  With customers who are less likely to sign long term agreements and the high level of competition, 3PLs are squeezed from both ends.

3PL cold storage operators present new value to shippers by providing them with a wider range of value added services than ever before as well as the WMS and real time intelligence.  Services including packaging, preparation of proteins and produce are now often outsourced to 3PL cold storage warehouses.  This shift helps shippers reduce cost and time by eliminating another vendor and generates additional revenue for 3PL cold storage warehouse providers.

Mobile technology and automation are important facets of every day operations in refrigerated warehousing. Mobile computing devices enable the flow of real time intelligence to WMS and other systems. 

Industrial grade mobile computing devices are used in refrigerated warehouses and include larger buttons that can be felt through cumbersome work gloves, seals to protect devices from temperature shifts and internal heaters.

Automation is most frequently implemented in refrigerated warehouse facilities that process a high volume of the same type of product for a single manufacturer.  3PLs are more willing to focus on and provide automation and specialization for specific customers if they sign long term agreements.

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