With the world of retailing slowly evolving towards the omni channel strategy, there are more factors to consider when making the customer experience more enjoyable. Distribution and fulfillment centers now not only have to deal with the retailers and vendors, but with the consumers via a D2C (direct to consumer) strategy.

One way to ensure that the consumer experience is a positive one is to efficiently and effectively deal with any issues that may appear. With up to 40% of all merchandise being returned on a yearly basis, returns processing has become a critical factor in a positive customer experience, both in the online and in store retail channels. Handling these returns and the associated refunds quickly has become a topic of conversation among many of the top industry leaders.

There are many tools available to assist in the reverse logistics/ returns processing process, but the three top recommended and most effective tools are a robust warehouse management system (WMS), enterprise resource planning system (ERP) and up to date financial software. Integrating all of these systems to work hand in hand is a great first step to guaranteeing customers end up happy and feel a stronger sense of brand loyalty.

Datex is an industry leading supplier of logistics and supply chain solutions. Datex provides supply chain software, mobility solutions, professional services, and a full range of IT managed services.


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