As an omni channel retail strategy has become the industry standard, retailers are making significant changes in their supply chains and technology to ensure they can properly meet consumer expectations. The main aspect of omni channel retailing is the ability to...
Consumers have begun to leave the retail stores and started to go online. This forces retailers to adapt to the changes in buyer behavior, focusing more resources to online retail channels as well as their current brick and mortar retail channels. This has transformed...
The retailing industry is making an extreme strategy change from that of even a few years ago. Due to the boom of mobile technology retailers have learned the hard way that they can no longer satisfy shoppers with the one single retail strategy or even multiple that...
Online consumers are attempting to find differentiating factors between retailers now that the market has become so saturated with similar products or the same product offered by multiple retailers. One way consumers are choosing where to buy online is by the...
As the omni channel retail strategy is becoming more and more prevalent retailers are trying to determine the best tools to reach their customers. Their tech savvy consumers make up a larger portion of their target market than ever before. These consumers are taking...