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Online Buyer Behavior

Online Buyer Behavior

Consumers have begun to leave the retail stores and started to go online. This forces retailers to adapt to the changes in buyer behavior, focusing more resources to online retail channels as well as their current brick and mortar retail channels. This has transformed...
Retailer Capabilities

Retailer Capabilities

The retailing industry is making an extreme strategy change from that of even a few years ago. Due to the boom of mobile technology retailers have learned the hard way that they can no longer satisfy shoppers with the one single retail strategy or even multiple that...
Online Buyer Behavior

Retail and Social Media

As the omni channel retail strategy is becoming more and more prevalent retailers are trying to determine the best tools to reach their customers. Their tech savvy consumers make up a larger portion of their target market than ever before. These consumers are taking...

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