As the omni channel retail strategy is becoming more and more prevalent retailers are trying to determine the best tools to reach their customers. Their tech savvy consumers make up a larger portion of their target market than ever before. These consumers are taking...
Most retailers see a high fluctuation in activity during the Thanksgiving and Christmas seasons each year. This high activity period typically begins the day after Thanksgiving, known as Black Friday, and continues on through the week of Christmas. Many retailers have...
While many retailers have seen a strong shift to online shopping rather than in store purchases, those that have truly developed and implemented an omni channel retail strategy have seen more consumers returning to their stores. One in three consumers bought more...