Consumer-driven companies differ from traditional companies in many ways. Consumer-driven companies measure their success buy what is happening on the shelf. Whereas traditional companies measure their success by what happens away from the shelf. Consumer-driven companies are very specialized and make decisions based on real-time, store level view and customer demand. Traditional companies are generic “one size fits all” and make decisions based on old data.
According to Global Trade Magazine, “Only 60% of North American businesses reported their supply chain as consumer-centric, while 39.2% were product-driven. 68% of respondents outside of North America reported a consumer-driven supply chain.” The number of online shoppers has grown by nearly 20 million from 2015 to 2016. Because of this growth, it’s important to optimize omnichannel fulfillment. You can optimize omnichannel fulfillment by implementing small parcel shipping, picking/packing efficiency, making sure you are following compliance and more communication with retailers.
For more information please visit our blog post: https://datexcorp.com/omnichannel-consumer-driven-supply-chain-part-one/